Tertullian, From Apologia Essay Example | Topics and Well Written Essays - 750 words

Tertullian, From Apologia - Essay Example bout worship and nothing ulterior, they would be wise enough to convert to the true religion and end the persecution that they inflicted on Christians at that time. Tertullian is not a man with moderate temperament and his defense for Christianity is very fiery in Apology. He is very forceful when advocating for Christianity and uses every opportunity to discredit the roman polytheism which was the tradition of the Roman Empire and also was against the worship of the emperor as he felt they were mere idolatry and superstitions that were baseless. His love for Christianity would not allow him to sit back and watch while the people who worshipped with him were persecuted by the Romans who did not care even a little about the religion and felt that it was a threat to the traditional roman ways. Tertullian was looking to end this so that there would be harmony between the two factions and probably the Romans crossing over to Christianity. His cause was helped by his education as he was a ble to explain things much better. Apologia is the Latin word for apology and it means to explain; Tertullian was trying to do this in his apology. He tries to make the roman people view Christianity from a different angle as they had perceptions that were untrue about the religion. His education was very useful as he was able to talk to the other educated Romans and have their attention. There were ridiculous accusations leveled against Christianity like incest, atheism and even cannibalism and he tried hard to help the people understand the values of Christianity as a way of helping clear the reputation of Christianity that was stained by false accusations. He also felt that rather than persecuting them, the Romans should have thanked the Christians as all they did was expound the truth to the citizens who believed and followed other religions other than Christianity. They totally deserved the plaudits that Tertullian was trying to get them as they persevered the pain and suffering

Zara as a fashion retailer Essay Example | Topics and Well Written Essays - 1500 words

Zara as a fashion retailer - Essay Example Marketing of products and hence the proper management of marketing is an essential factor for every organization and requires extensive measures to be successful and satisfy its customers by fulfilling their demands. Thus the understanding of the marketing management of a company and its strategic options available are essential for the company’s success. The current study focuses on the marketing management and the strategic options available to the Zara fashion retailer and from the study determines the key marketing strategies that may be incorporated in the company’s objectives and marketing plans as well as apply the concepts of marketing in the company’s future success. Zara Company: Market, Consumer, and Competition: In the global world of competition, it is necessary for every organization to undertake measures to increase its competitive advantage over its competitors. Zara is a popular fashion retailer whose parent company is Inditex. In order to achiev e the competitive advantage over its competitors that include companies like Hennes and Mauritz (H&M), The Gap, Benetton, the company has plans to address the constraints encountered by its competitors such that they can overcome any obstacles. The core competencies of the company have provided the company with improved financial outcomes increasing its status over its competitors in the market. Such a phase has been possible for the company to achieve owing to the consumers of the company who have made it a success for the company. The consumers are highly satisfied with the company since Zara focuses extensively on responding quickly to the demands of the customers, increasing the speed of the flow of information in between the ultimate consumer and the company. Thus through the competitive advantages the Zara Company has made a position for itself in the industry and among the target market (Zara: Fashion Follower, Industry Leader, 2004). Mission and Objectives of the Company: Th e primary aim of the company is to create a sustainable development for the society in which they survive and contribute towards the welfare of the environment. Thus the main objectives of the company include saving of energy, manufacturing eco-friendly shops, produce less waste and perform recycling, maintaining commitment towards the company’s workforce and prepare and sustain a team that would remain aware of the environment. The above mentioned objectives of the company deal with the retail stores of the company. In regard to the products of the company, the company has set its objectives in use of ecological fabrics, cotton that is organic in nature and manufacture of footwear that is PVC-free in nature. In regard to transport facilities of the company, biodiesel is used by the company keeping focus on the welfare of the environment. Products based on animals that are available in the company are made available from animals raised in their farms and animals are not sacri ficed for the purpose (Our Mission Statement, 2010). Stakeholders of Zara Company: The employees, the customers, and the suppliers are the main stakeholders of the company. The Zara Company has its primary focus on the utmost level of satisfaction of its customers and hence the company takes all necessary measures to manufacture and design products based on the demands of the customers. This attracts more customers for the brand. The employees of the company are also addressed and their